+Project info
Third Aesthetic, a respected Sydney-based architectural visualisation firm, is expanding to offer full creative services. We reinvented the company's image, showcasing their capabilities in branding, marketing and visualisations through a unique self-promotion campaign. Launched on April Fool’s Day, Ø House, a playful prank featuring a fictitious waterfront mansion with Scandinavian flair as a nod to the nearby Sydney Opera House.
The 'launch campaign' was unveiled across social media, a captivating website and a brochure, it even had a mock protest and online petition, all creating an air of mystery. When revealed as an April Fool, Ø House captured widespread attention from mainstream media like Channel 7, earning positive feedback and recognitions from the creative industry.
+Project Info
-Project info
MY ROLE
Naming & Strategy
Brand Identity
Art Direction
Website Design
Print Design
Architectural Visualisation: Third Aesthetic
Copywriting & Strategy: Paul Dunne
Photography: Foliolio, Ethan Rohloff
Web Dev: Sneha Mishra
Awards
![](https://framerusercontent.com/images/VTgveayaqjcOvabdkyVSfP7zJ8.webp)
![](https://framerusercontent.com/images/ajhuo6knnMvygWdUiV5WXZ02I.webp)
![](https://framerusercontent.com/images/MNVqdRnucU3Epah24zloz2ufcxw.png)
Third Aesthetic, a respected Sydney-based architectural visualisation firm, is expanding to offer full creative services. We reinvented the company's image, showcasing their capabilities in branding, marketing and visualisations through a unique self-promotion campaign. Launched on April Fool’s Day, Ø House, a playful prank featuring a fictitious waterfront mansion with Scandinavian flair as a nod to the nearby Sydney Opera House.
The 'launch campaign' was unveiled across social media, a captivating website and a brochure, it even had a mock protest and online petition, all creating an air of mystery. When revealed as an April Fool, Ø House captured widespread attention from mainstream media like Channel 7, earning positive feedback and recognitions from the creative industry.
![](https://framerusercontent.com/images/ZhSGyOQ8cgcjCiPckEEaxevExvI.webp)
![](https://framerusercontent.com/images/ZhSGyOQ8cgcjCiPckEEaxevExvI.webp)
![](https://framerusercontent.com/images/qqPgj4Qmtcy8QpznNFeeGIpNYU.webp)
![](https://framerusercontent.com/images/qqPgj4Qmtcy8QpznNFeeGIpNYU.webp)
![](https://framerusercontent.com/images/qqPgj4Qmtcy8QpznNFeeGIpNYU.webp)
![](https://framerusercontent.com/images/kAjRPml1yomCBVXa9lu0J68A.webp)
![](https://framerusercontent.com/images/kAjRPml1yomCBVXa9lu0J68A.webp)
![](https://framerusercontent.com/images/kAjRPml1yomCBVXa9lu0J68A.webp)
![](https://framerusercontent.com/images/8Rc2XtLUhf9InA4WunCpg0GN3j4.webp)
![](https://framerusercontent.com/images/8Rc2XtLUhf9InA4WunCpg0GN3j4.webp)
![](https://framerusercontent.com/images/FaTOs17adnctmDxiDefVgOqes.webp)
![](https://framerusercontent.com/images/FaTOs17adnctmDxiDefVgOqes.webp)
![](https://framerusercontent.com/images/KuWdh70Q3VIg3IJbfHMRCKGTxRo.webp)
![](https://framerusercontent.com/images/KuWdh70Q3VIg3IJbfHMRCKGTxRo.webp)
![](https://framerusercontent.com/images/e1cCrjOfqaJMXBNopfVvXLc1IOc.webp)
![](https://framerusercontent.com/images/e1cCrjOfqaJMXBNopfVvXLc1IOc.webp)
![](https://framerusercontent.com/images/4bkVvSovJkXCY2InL6MZuyMgg.webp)
![](https://framerusercontent.com/images/4bkVvSovJkXCY2InL6MZuyMgg.webp)
![](https://framerusercontent.com/images/jF6hBtoUY025QYm7odDnZ5234ho.webp)
![](https://framerusercontent.com/images/jF6hBtoUY025QYm7odDnZ5234ho.webp)
![](https://framerusercontent.com/images/ffmUznlY10OFMNuQHAlKxfdQs3Y.webp)
![](https://framerusercontent.com/images/ffmUznlY10OFMNuQHAlKxfdQs3Y.webp)
![](https://framerusercontent.com/images/YslKMGUeD1rM1CCAj9qvxlLNbw.jpg)
![](https://framerusercontent.com/images/YslKMGUeD1rM1CCAj9qvxlLNbw.jpg)
![](https://framerusercontent.com/images/5chbWSU2bs4bo71gh3nlQ0txT5M.webp)
![](https://framerusercontent.com/images/5chbWSU2bs4bo71gh3nlQ0txT5M.webp)
![](https://framerusercontent.com/images/FWFeFnZi6YDVk8qImbLrOe6JGeM.webp)
![](https://framerusercontent.com/images/FWFeFnZi6YDVk8qImbLrOe6JGeM.webp)
![](https://framerusercontent.com/images/btjgcWDDYuvg6g3A53Znq6MQ9M.webp)
![](https://framerusercontent.com/images/btjgcWDDYuvg6g3A53Znq6MQ9M.webp)
![](https://framerusercontent.com/images/EcmRhOWQXUApAZF01cisFFimP0U.webp)
![](https://framerusercontent.com/images/EcmRhOWQXUApAZF01cisFFimP0U.webp)
![](https://framerusercontent.com/images/ZhSGyOQ8cgcjCiPckEEaxevExvI.webp)
![](https://framerusercontent.com/images/qqPgj4Qmtcy8QpznNFeeGIpNYU.webp)
![](https://framerusercontent.com/images/kAjRPml1yomCBVXa9lu0J68A.webp)
![](https://framerusercontent.com/images/8Rc2XtLUhf9InA4WunCpg0GN3j4.webp)
![](https://framerusercontent.com/images/FaTOs17adnctmDxiDefVgOqes.webp)
![](https://framerusercontent.com/images/KuWdh70Q3VIg3IJbfHMRCKGTxRo.webp)
![](https://framerusercontent.com/images/e1cCrjOfqaJMXBNopfVvXLc1IOc.webp)
![](https://framerusercontent.com/images/4bkVvSovJkXCY2InL6MZuyMgg.webp)
![](https://framerusercontent.com/images/jF6hBtoUY025QYm7odDnZ5234ho.webp)
![](https://framerusercontent.com/images/ffmUznlY10OFMNuQHAlKxfdQs3Y.webp)
![](https://framerusercontent.com/images/YslKMGUeD1rM1CCAj9qvxlLNbw.jpg)
![](https://framerusercontent.com/images/5chbWSU2bs4bo71gh3nlQ0txT5M.webp)
![](https://framerusercontent.com/images/FWFeFnZi6YDVk8qImbLrOe6JGeM.webp)
![](https://framerusercontent.com/images/btjgcWDDYuvg6g3A53Znq6MQ9M.webp)
![](https://framerusercontent.com/images/EcmRhOWQXUApAZF01cisFFimP0U.webp)
Ø House
/ 2021
©2024