Once the iconic AMP Building, 33 Alfred Street in Circular Quay now stands as a cutting-edge workspace, marking a pivotal moment in the Quay Quarter precinct. The brand identity embraces innovation with the theme ‘Ahead of the Curve,’ reflecting the iconic dual crescent architecture. Despite post-COVID challenges, the rebrand attracted long-term leases, solidifying 33 Alfred Street’s global stature in the esteemed Quay Quarter precinct.