+Project info
Once the iconic AMP Building, 33 Alfred Street in Circular Quay now stands as a cutting-edge workspace, marking a pivotal moment in the Quay Quarter precinct. The brand identity embraces innovation with the theme ‘Ahead of the Curve,’ reflecting the iconic dual crescent architecture. Despite post-COVID challenges, the rebrand attracted long-term leases, solidifying 33 Alfred Street’s global stature in the esteemed Quay Quarter precinct.
+Project Info
-Project info
My Role
Identity Refinement
Art Direction
Brand Guidelines
Work completed at Hundredweight
Photography: Nic Gossage
Awards
![](https://framerusercontent.com/images/ZcMYNoYwzuDZOeyHxiZguDdEj4.png)
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Once the iconic AMP Building, 33 Alfred Street in Circular Quay now stands as a cutting-edge workspace, marking a pivotal moment in the Quay Quarter precinct. The brand identity embraces innovation with the theme ‘Ahead of the Curve,’ reflecting the iconic dual crescent architecture. Despite post-COVID challenges, the rebrand attracted long-term leases, solidifying 33 Alfred Street’s global stature in the esteemed Quay Quarter precinct.
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33 Alfred St.
/ 2023
©2024