Third Aesthetic, a respected Sydney-based architectural visualisation firm, is expanding to offer full creative services. We reinvented the company's image, showcasing their capabilities in branding, marketing and visualisations through a unique self-promotion campaign. Launched on April Fool’s Day, Ø House, a playful prank featuring a fictitious waterfront mansion with Scandinavian flair as a nod to the nearby Sydney Opera House.

The 'launch campaign' was unveiled across social media, a captivating website and a brochure, it even had a mock protest and online petition, all creating an air of mystery. When revealed as an April Fool, Ø House captured widespread attention from mainstream media like Channel 7, earning positive feedback and recognitions from the creative industry.