In a saturated beauty and skincare market, finding the right products can be overwhelming. Following the launch of Australia’s first AI beauty chatbot, Askbella unveiled an AI-based skin analysis platform to provide consumers with unbiased product recommendations tailored to their skin type and budget. The rebrand embraced ‘The Science Behind Skincare’ as its core positioning, while naming the new AI tool Skinalyser™ to align with the brand narrative. Our visual language, featuring captivating 3D illustrations, mirrors the perfect blend of science and humanity.