Third Aesthetic, a highly respected Australian architectural visualisation studio, is transitioning from their “render guys” reputation to a full-service creative agency.

Our rebranding strategy includes three phases: Phase 1 involves expanding the perception of the service offerings through self-promotion campaigns like Ø House and Third Aesthetic Vol.1. Phase 2 focuses on redefining their brand with a fresh visual and verbal identity, while seeking projects beyond property development to broaden their client base and portfolio. Upon achieving these credentials, they entered Phase 3 – a fully credentialed brand visualisation practice.

The minimalist brand identity features a pixel in the logo, honouring CGI origins, while a consistent 3-column grid connects with their architectural roots. The abbreviated logo, TA, serves as a manifesto device. The design-led tone of voice resonates internally and externally, solidifying Third Aesthetic as a versatile creative force.