+Project info
Third Aesthetic, a highly respected Australian architectural visualisation studio, is transitioning from their “render guys” reputation to a full-service creative agency.
Our rebranding strategy includes three phases: Phase 1 involves expanding the perception of the service offerings through self-promotion campaigns like Ø House and Third Aesthetic Vol.1. Phase 2 focuses on redefining their brand with a fresh visual and verbal identity, while seeking projects beyond property development to broaden their client base and portfolio. Upon achieving these credentials, they entered Phase 3 – a fully credentialed brand visualisation practice.
The minimalist brand identity features a pixel in the logo, honouring CGI origins, while a consistent 3-column grid connects with their architectural roots. The abbreviated logo, TA, serves as a manifesto device. The design-led tone of voice resonates internally and externally, solidifying Third Aesthetic as a versatile creative force.
+Project Info
-Project info
My Role
Rebrand Strategy
Brand Identity
Creative Direction
Tone of Voice
Art Direction
Website Design
Copywriting & Strategy: Paul Dunne
Web Dev: Pixney
Third Aesthetic, a highly respected Australian architectural visualisation studio, is transitioning from their “render guys” reputation to a full-service creative agency.
Our rebranding strategy includes three phases: Phase 1 involves expanding the perception of the service offerings through self-promotion campaigns like Ø House and Third Aesthetic Vol.1. Phase 2 focuses on redefining their brand with a fresh visual and verbal identity, while seeking projects beyond property development to broaden their client base and portfolio. Upon achieving these credentials, they entered Phase 3 – a fully credentialed brand visualisation practice.
The minimalist brand identity features a pixel in the logo, honouring CGI origins, while a consistent 3-column grid connects with their architectural roots. The abbreviated logo, TA, serves as a manifesto device. The design-led tone of voice resonates internally and externally, solidifying Third Aesthetic as a versatile creative force.
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TA
/ 2021
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